Motif Knitting – Privacy Policy

Last updated: 26 September 2025

This Privacy Policy explains how Knitted for You, registered in Sweden and acting as data controller ("Knitted for You", "we", "our", or "us"), collects, stores, and protects your personal information when you use our services, including the Motif Knitting website, Motif Design Tool, and Knitted for You Plus subscriptions.
By using our website or services, you acknowledge that you have read this Privacy Policy.

1. Introduction
We are committed to protecting your personal data in accordance with the EU General Data Protection Regulation (GDPR). This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have.

2. Information We Collect
We collect personal data necessary to provide and improve our services, including:

Account details (name, username, email address, encrypted password)
Subscription and billing information (subscription status, transaction IDs, billing history)
Payment processing information handled securely by Stripe
Technical information (IP address, browser type, device, usage activity)
Content you upload (motifs, profile bio, project data)
Cookies and similar technologies

We collect only what is necessary to operate, secure, and improve the platform.

3. How We Use Your Information
We process personal data to:

Create and manage your account
Provide access to purchased motifs and subscriptions
Process payments and billing
Provide customer support
Improve platform functionality and user experience
Prevent fraud, abuse, and unauthorized access
Comply with legal and accounting obligations

We do not sell your personal data.

Legal Basis for Processing (GDPR Article 6)

Contract performance – to provide your account, purchases, and subscriptions.
Consent – for newsletters or marketing communications.
Legal obligation – for accounting and regulatory compliance.
Legitimate interest – to improve services, ensure security, and prevent fraud.

4. Email Communication
We may send service-related emails (password resets, billing confirmations, subscription updates) and optional marketing emails if you have provided consent. You may withdraw marketing consent at any time.

5. Cookies and Tracking
We use:

Essential cookies (authentication, security)
Analytics cookies (usage statistics and performance improvement)

Analytics tools may be provided by third parties and may process anonymized usage data. You can manage cookie preferences in your browser settings. Some features may not function properly if cookies are disabled.

6. Sharing and Disclosure of Information
We may share limited personal data with trusted service providers acting as data processors, including:

Payment processors (e.g., Stripe)
Hosting and cloud infrastructure providers
Email communication providers
Analytics providers

All processors are bound by data protection agreements. We may also disclose data if required by law or in connection with a merger or acquisition.

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